Geely Holding Group’s electric mobility technology brand ZEEKR, has partnered with Plugsurfing to provide its European customers with a tailor-made EV charging service, ZEEKR Charge.

In June, ZEEKR announced its European market entry with the luxury shooting brake ZEEKR 001 and the urban compact luxury SUV ZEEKR X in Sweden and the Netherlands followed by Germany in September 2023. With the first deliveries starting later this year, ZEEKR customers will receive a welcome pack from ZEEKR Charge with a charging card and relevant information. Plugsurfing has over 550,000 charge points and 1.5 million drivers in 27 countries connected to their platform.

ZEEKR will utilize the modular e-mobility service of Plugsurfing, based on its cross-border payment platform for charging with over 500 charge point operators in 27 European countries. ZEEKR Charge is built-off of Plugsurfing’s white label offering and will come with automated onboarding campaigns and custom in-app illustrations to ease ZEEKR drivers into the EV ownership experience. Plugsurfing will provide premium 24/7 customer service for ZEEKR drivers.